Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Appears in 140 Episodes
Stand-Out Marketing in a Sea of Sameness with Stacey Danheiser, CEO at SHAKE Marketing Group
Stacey Danheiser is the CEO and founder of SHAKE Marketing Group, and the co-author of Stand Out Marketing and Value-ology. After nearly 15 years in marketing leadersh...
Go-To-Market Strategy & Sales-Led Growth with Rafael Oezdemir, CEO at Zendog Labs
Rafael has built and scaled 7 start-ups as a Principal at Roivant and as a Co-Founder at Eatearnity and Maison Baum. Roivant is an operator-investor that deploys $3B+ ...
Video-Led Storytelling & Educational Content with Michael Blodgett of OneDay
With nearly a decade of experience working with high-growth startups, Michael’s passion is elevating marketing and demand generation strategy in every project he under...
Product Marketing in Ecommerce with Daniel Murphy, VP Marketing at Privy
Dan is currently running marketing at Privy, the #1 reviewed sales app in the Shopify App Store. He has prior experience as a product marketer at HubSpot and Drift, an...
Community-Led Growth & Blockchain Applications with Reni Achkar of Social Laboratories and Whalemap
Reni Achkar is a marketing entrepreneur based in London. He started his agency Social Laboratories in 2021 and is the current CMO at Whalemap, an on-chain data analyti...
Pricing Strategies & PLG in the Delivery Industry with Khaled Naim, Co-Founder & CEO at Onfleet
In this episode, Paris interviews Khaled Naim, who is the Co-Founder & CEO of Onfleet, the fastest-growing provider of last-mile delivery management software. Onfleet ...
Account-Based Marketing with Mason Cosby, Director of Growth at Gravity Global
In this episode, Paris sits down with Mason Cosby, the Director of Growth at Mojo Media Labs (now Gravity Global) and Podcast Host of the Marketing Ladder, to discuss ...
AI in Marketing and Sales with Stu Gold, General Manager at Superwise.ai
In this episode, Paris sits down with Stu Gold to discuss AI and Machine Learning and what they have in common with his company's marketing and sales approach. Stu, Ge...
How the Long Tail in Procurement Impacts Content Creation with Christina Patrick of Paid
In this episode, Paris interviews Christina Patrick. Having held various roles in marketing in different sectors, and managing teams of different sizes, Christina is n...
Ep. 71 - New Category Leadership as a Recipe for Success with Srikrishnan Ganesan, Co-Founder of Rocketlane
In this episode, Paris sits down with Srikrishnan Ganesan, the CEO, and co-founder of the fast-growing SaaS startup Rocketlane. Srikrishnan is also building Preflight,...
Ep. 70 - Branding, Growth, and Leadership for Startups with Luciano Freitas, CMO at BX Blue
In this episode Paris sits down with Luciano Freitas, currently the CMO at the finch BX Blue. Neuroscientist and entrepreneur, Luciano is the co-founder of Facily, the...
Ep. 69 - How to Win Big with Peep Laja of Wynter
This week we sit down with Serial Entrepreneur Peep Laja of Wynter, CXL, and Speero. We discuss his three ventures and how his latest business Wynter.com is building ...
Ep. 68 - Driving Success with URL-Based Marketing with Canberk Beker, Head of Growth at Deepcrawl
This week we sit down with Canberk Beker, Head of Growth at Deepcrawl to discuss how URL-based marketing helped them 2x their pipeline in 2 months and move prospects t...
Ep. 67 - Startup Growth Secrets of a High Volume Angel Investor with Paul Singh
This week we sit down with Paul Singh, Co-founder & Chief Strategy Officer @ Bump Health and Active Angel Investor @ Results Junkies. Paul shares how he makes investme...
Ep. 66 - Nailing Customer Satisfaction and Growing through Physical Channels with Jason Cunningham, Chief Growth Officer at Spruce.com
We discuss how Spruce.com delivers a great offline experience while balancing supply (service providers) and demand (lifestyle services requestors) while growing its u...
Ep. 65 - Re-inventing the Customer Lifecycle with Wayne McCulloch, CCO at Walkme
We discuss why SaaS companies need to move beyond the old-school approach to a marketing organization and what that means for how we bucket our marketing efforts, comp...
Ep. 64 - Building a Better Analytics Platform with Industry Benchmarks with Peter Caputa, CEO at databox.com
In this episode, Peter shares a bit more about databox.com's plans to release a new benchmarking feature. Peter also discusses how databox leveraged templates to grow ...
Ep. 63 - How Data and Collaboration Empowers Client Success Teams with Emilia D'Anzica, Founder and MD at Growth Molecules
Meet Emilia, Founder and Managing Director at Growth Molecules. We chat with Emilia about how the Customer Success role has changed over time, triggering customer conv...
Ep. 62 - Running a PLG & Enterprise Demand Gen Marketing Team Under One Roof with Hernando Buitrago VP of Marketing at instabug.com
Meet Hernando Buitrago, VP of Marketing at Instabug.com. We chat with Hernando about building a Marketing team in a Series A company, breaking out your marketing for P...
Ep. 61 - Developing a Podcast First Content Marketing Strategy with Fernando Amaral, VP of Marketing at Landbot.io
Meet Fernando Amaral, VP of Marketing at Landbot.io. We discuss why Landbot.io is rethinking the traditional SEO approach, how podcasts are the most effective method t...
Ep.60 - Scaling Customer Marketing through Automated Customer Success Management with Dickey Singh, CEO at Cast.App
Meet Dickey Singh, CEO & Co-Founder at Cast.app - customer success automation tool. In this episode, Dickey talked about improving retention on no-touch and low-touch ...
Ep.59 - The Power of Storytelling and Product-Led Growth with Sarah Kiefer, CMO at Pitch.com
Meet Sarah Kiefer, CMO at Pitch.com - a collaborative presentation tool for modern teams. In this episode, Sarah and Paris discuss how virality fuels pitch.com's PLG a...
Ep.58 - Betting on your product data to power your content strategy with Brad Hipps, Co-Founder at Socratic
Meet Brad Hipps, Co-Founder at Socratic - a developer-focused task management software. In this episode, Brad shares more about competing in a red ocean, building a pr...
Ep.57 - Putting customer value at the heart of every growth decision with Gaurav Vohra, Head of Strategy, Analytics & Business Operations at Superhuman
Meet Gaurav Vohra, Head of Strategy, Analytics & Business Operations at Superhuman - an email app that promises to be the fastest email experience. In this episode, Ga...
Ep.56 - How Supermetrics runs full-funnel brand tests to drive growth with Edward Ford, Demand Gen Director at Supermetrics
Meet Edward Ford, Demand Gen Director at Supermetrics. In this episode, Edward talks about moving away from a channel mindset, bringing B2C spirit to B2B, data-driven ...
Ep.55 - How could reducing customer churn be your next growth lever with Patrick Campbell, CEO at ProfitWell
Meet Patrick Campbell, CEO at ProfitWell - subscription software helps you achieve faster recurring revenue growth. In this episode, Patrick talks about the growing im...
Ep.54 - Developer Marketing 101 with Thom Crowe, Director of Growth at Vercel
Meet Thom Crowe, Director of Growth at Vercel - a platform for frontend frameworks and static sites. In this episode, Thom gets into the fundamentals of developer mark...
Ep.53 - How to Not Suck at Marketing with Jeff Perkins, CEO at ParkMobile
Meet Jeff Perkins, author of How to Not Suck at Marketing and CEO at ParkMobile. Jeff is a CMO turned CEO. In this episode, he talks about his new book, marketers' gui...
Ep.52 - How to find the right financing for SaaS and value-based growth partnership models with Michael Slawson, Head of Growth at Hum Capital
Meet Michael Slawson, Head of Growth at Hum Capital - a funding platform connecting companies with the right capital for their growth. In this episode, we chat about d...
Ep.51 - How to walk the freemium tightrope and thoughts around Web 3.0 with Kieran Flanagan, SVP of Marketing at HubSpot
Meet Kieran Flanagan, SVP of Marketing at HubSpot. In today's episode, he gets into defining time to immediate value, single vs. multiplayer PLG models, three critical...
