Transforming B2B Marketing with Megan Bowen of Refine Labs
In this episode of Paris Talks Marketing, host Paris dives into the world of SaaS marketing strategies with guest Megan Bowen, CEO of Refine Labs, a leading B2B demand generation agency that helps B2B companies transform their marketing strategies to generate revenue.
Paris and Megan discuss the importance of balancing organic and paid content distribution, Megan's journey from account manager to CEO, and the evolution of Refine Labs under her leadership. The conversation covers key insights on B2B marketing, leveraging AI, and adapting to changing buying behaviors in the digital landscape.
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Links:
More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
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Timestamps:
00:00 Introduction
02:18 Megan Bowen's Journey to CEO of Refine Labs
09:44 Refine Labs' Unique Approach to B2B Marketing
19:42 The Power of Paid and Organic Strategies Combined
24:26 Software Attribution vs. Self-Reported Attribution Insights
28:53 The Impact of LinkedIn on Organic Traffic
29:39 Bidding on Brand Names in Google Ads
36:55 Navigating Long Sales Cycles
39:01 CRM Optimization
46:24 Embracing AI in Marketing
53:40 Final Thoughts
