The Road to $1M ARR with 3 People & Driving Growth with Snitcher's Rohan Hayes
In a world where skydiving was his biggest thrill, Rohan Hayes never expected that a new passion would come soaring into his life. As he reminisces about his exhilarating experiences and the burnt-out skydivers he encountered, little did he know that his path would take an unexpected turn.
👉 His professional journey began in the commodities industry before discovering a passion for marketing and winding his way into tech. This approach has made him a firm believer in a more systematic formula for growth. And then, he co-founded Snitcher, a B2B Lead Generation & Sales Acceleration.
How did Snitcher change the game for Rohan? Stay tuned to find out.
In this episode, you will be able to:
- Discover actionable insights from the SaaStock conference experience
- Gain a competitive advantage with Snitcher's visitor identification platform, turning anonymous website visitors into potential leads.
- Understand how to build a brand in the era of AI content.
The key moments in this episode:
00:00 - Introduction
03:06 - The SaaStock Experience
07:53 - Where does Snitcher fit into the modern MarTech stack?
11:23 - The road to $1 million ARR with 3 people
14:50 - Driving qualified traffic to your website
16:03 - Account-based approach to growth
20:17 - How an upstart brand can compete with entrenched category gorillas
23:36 - PLG: guiding not selling in free trials
33:14 - CSM role in a SaaS business
36:01 - How to build a brand in the era of AI content
