Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online
Appears in 61 Episodes
The State of Product-Led Growth with Emilia Korczynska of Userpilot
In this episode, we dive into product-led growth (PLG) and the effectiveness of content marketing strategies in the SaaS industry with our guest Emilia Korczynska, the...
How Caya & Slidebean Dominated the SaaS Market with SEO and YouTube
In this episode, we dive into the forefront of SaaS marketing strategies with Caya, CEO of Slidebean. Caya Jose Cayasso, a seasoned entrepreneur with a flair for story...
Andreea Stefan on Driving a 250% ARR Growth from Planable's Organic Content & SEO Strategy
In this podcast episode, we spoke with Andreea Stefan, the SEO Lead at Planable, a social media content collaboration and approval platform. Andreea Stefan has spent t...
Narrative Attacks as the New Cybersecurity Threat with Dan Lowden of Blackbird.ai
Misinformation/disinformation is the number one global risk to organizations across the globe in 2024, as stated by the World Economic Forum.In this episode, we dive i...
SMS Marketing: The Underused Channel for High Conversion Rates with Georgi Petrov
In this episode, we explore the world of SMS marketing. Our host, Paris Childress, interviews Georgi Petrov, founder and CEO of NitroPack, as they discuss the benefits...
The Untapped Potential of Affiliate Marketing for SaaS Explored with Emmet Gibney
In this episode, Emmet Gibney shares his insights on affiliate marketing for SaaS businesses. Emmet Gibney is the CEO of Rewardful, an all-in-one affiliate management ...
Shaping the Future of Sales Emails: The 💜 Lavender Story with William Ballance
Join us as William Ballance, CEO of Lavender 💜, unfolds the journey from a sales representative to a groundbreaking entrepreneur, transforming the sales email landscap...
Podcasts As Catalysts for Genuine B2B Customer Connections with Casey Cheshire
We explore Casey Cheshire's journey from running a marketing automation agency to embracing the power of podcasting in creating genuine B2B connections. Casey Cheshire...
Growing your E-commerce Empire with Yaron Been
Yaron Been, an ecommerce entrepreneur, growth coach, and industrial engineer, discovered his entrepreneurial path almost by accident from a childhood friend. Intrigued...
The Modern Day Marketing Maze with Eric Holtzclaw
In this episode, we dive deep into the intricacies of modern marketing with Eric Holtzclaw. Eric, a visionary and a serial entrepreneur, brings over 30 years of experi...
Chris Rack on Demand Gen & Capture: Marketing Resilience in Tough Times
This episode is a deep dive into Chris Rack's blueprint for marketing resilience in a down economy. Chris, the CEO of MRP, connects B2B marketers with revenue-propelli...
Jason Swenk on Building and Scaling Marketing Agencies
Jason Swenk is the agency advisor & coach who guides marketing agencies through a proven framework for growing their agency faster.Jason has written the book for growi...
The Road to $1M ARR with 3 People & Driving Growth with Snitcher's Rohan Hayes
In a world where skydiving was his biggest thrill, Rohan Hayes never expected that a new passion would come soaring into his life. As he reminisces about his exhilarat...
The Power of Personalized Cold Email Outreach with HyperGen's Alex & Kien
Discover the power of outbound marketing as Kien and Alex defy the stigma and overcome the challenges of personalization for higher email response rates and increased ...
Driving Future High-Growth with Demand Gen: Deanna Shimota's Triple-Channel Approach
While lead generation focuses on the 5% of companies currently in the market, demand generation aims to capture the other 95% that are not actively looking to buy.In t...
Pricing Your SaaS Product with Dan Balcauski: Are You Conveying Your Value?
Pricing can make or break your SaaS business. "Most executives think that what you charge determines your success. In fact, who and how you charge determines your succ...
No Ads, No Hacks: B2B SaaS Growth Systems for Explosive Results with Mark Osborne
It's time to break free from the endless chase of shiny tactics and growth hacks that lead to burning money without results.There's a smarter path to market domination...
Don't Hit Snooze on First-Party Data Strategy with Greg Kihlström of GK5A
A wake-up call for businesses everywhere: either adapt to the First-Party Data (1PD) era or risk falling behind!In this episode, we explore the dynamic intersection of...
Why ABM Is the Only Marketing Choice for B2B with Joana Inch of HAT Media
In this episode, Joana shares the basic principles of Account-Based Marketing (ABM) and why ABM is the only marketing choice for B2B companies targeting mid- to enterp...
Design a High-Profit Digital Marketing Agency with Raul Hernandez Ochoa of Do Good Work
Are you tired of being seen as just another player in the market? Raul will teach you how to shatter the glass ceiling in your industry, making clients come to you and...
Connect Your Data to ChatGPT & Grow Your Business with Shanif Dhanani
Join us as we dive into the world of ChatGPT in this episode with Shanif Dhanani, Founder & ChatGPT consultant at Locusive.With his software development and data scien...
Embracing the Startup Chaos & How Repositioning Cut CAC by 52% with Andrej Persolja
The early-stage startup journey is a mess! As you strive to validate your vision and achieve growth, you encounter a chaotic mix of challenges. Gaining customers becom...
PTM Trailer: Marketing Strategy & AI
Every SaaS company plays for high stakes, but what does it take to dominate the market right now? Welcome to Paris Talks Marketing, the podcast where we dive deep into...
A Glimpse into the Future: Interactive Web3 & AI Assistants with Alexander De Ridder of INK
Leap into the future of the Interactive Web3 and AI Assistants War between Google Bard, ChatGPT, and more!With Alexander De Ridder, we discuss the limitations of Web2 ...
CRM Wars: HubSpot Takes on Salesforce & More with Connor Jeffers of Aptitude 8
Can Hubspot beat Salesforce? 🎙️ When SaaS companies aim to fuel their business growth through CRM, choosing the right option can be challenging, especially with the in...
Cracking Predictive Lifetime Value with First-Party Data and Nikolay Stefanov of Hop Online
🎙️ In part two of our theme, First-Party Data in Marketing, we've invited our data scientist, Nikolay Stefanov, to discuss one of the main benefits of 1PD: using it to...
The First-Party Data Revolution in Marketing with Matt Parisi and AnnMarie Wills
We're excited to share our first rebranded podcast episode with you! 🎙️In our first theme, First-Party Data in Marketing, with AnnMarie and Matt, we discuss the import...
Trailer: First-Party Data in Marketing
Every SaaS company plays for high stakes, but what does it take to dominate the market right now? Welcome to Paris Talks Marketing, the podcast where we dive deep into...
The Misunderstood Power of Cold Outreach with Florian Decludt
Florian Decludt is a teacher-turned-growth marketer and content creator. He's worked on over 60 different growth projects in 6 different countries. Florian has grown h...
The Danger of Silver Bullet Thinking for SEO with Sam Dunning of Web Choice
Sam Dunning is the co-owner at Web Choice, an award-winning web development and digital marketing company. He's also the host of a B2B marketing podcast called the Bus...
