Betting on Demand Gen as a Growth Lever with Adam Holmgren of GetAccept
Adam is the Head of Demand Gen for the fast-growing Series B company GetAccept.
He has also created Driving Demand, a community, and podcast for European B2B marketers obsessed with revenue. Sometimes called the "Chris Walker of Europe" ;)
Listen to the episode with Adam to find out the importance of fostering strategic partnerships with competitors. Learn how new category creation was a win-win for GetAccept and its competitors.
And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳
Here are some of the key topics that Adam and Paris discussed in this episode:
• (2:44) Lead Gen Vs. Demand Gen and how GetAccept went from a more lead gen focus toward demand generation
• (7:46) Hire more salespeople or marketers in uncertain times?
• (9:22) How new category creation for Digital Sales Room turned a Win-Win for everyone involved
• (15:20) The broken B2B marketing attribution
• (19:00) How GetAccept manages their GA campaigns
• (24:07) Marketing attribution: how to measure your LinkedIn Ads?
• (25:02) Google Ads or LinkedIn Ads?
• (26:19) Why Lead Ads are tricky
