Redefining Sales Engagement in the AI Era with Roshan Cariappa of Vymo
This episode of Paris Talks Marketing features Roshan Cariappa, a marketing leader at Vymo, discussing the evolution and contemporary strategies in SaaS marketing, particularly in sales engagement.
Roshan Cariappa is an engineer turned founder turned marketer - he has spent the last 15 years with early stage tech startups, doing the zero to one across sales, product, and marketing.
He heads Marketing at Vymo - the Sales Engagement Platform of choice for the World's leading Financial Institutions and also runs The Startup Operator podcast, which curates wisdom from India's best founders, operators, and investors. He lives in Bangalore with his wife and is a recovering writer and musician in his free time.
He heads Marketing at Vymo - the Sales Engagement Platform of choice for the World's leading Financial Institutions and also runs The Startup Operator podcast, which curates wisdom from India's best founders, operators, and investors. He lives in Bangalore with his wife and is a recovering writer and musician in his free time.
Stay tuned for more episodes of Paris Talks Marketing, where we continue to explore cutting-edge strategies and insights from industry leaders.
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Links:
More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
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Timestamps:
00:00 Introduction
01:39 Busting Myths in Sales Engagement and Marketing
04:24 The Art of Enterprise Marketing
10:01 How to Create a Successful Marketing Campaign?
13:52 Navigating Global Markets
20:39 LinkedIn and Reducing Dependency on Paid Channels
22:46 Embracing AI: The Future of Marketing and Sales Engagement
29:25 The Creative Side of a Marketer
30:39 What the Future Holds for Vymo?
