Ep. 36 - Dropping Acronyms like MQL and Getting Back to Basics with Doug Landis, Growth Partner at Emergence Capital
MQL is dead. Long live contacts. In this episode, I interviewed Doug Landis who is a Growth Partner at Emergence Capital. Doug has personally worked with companies like Oracle, Google, Salesforce, and Box over the last 16 years, and invested in some of the biggest and brightest SaaS companies on the planet.
Hear more in this episode:
•Why MQLs are dead?
•Doug shares his perspective on how marketing and sales should be integrated into a lead machine.
•How do you figure out who are the tire kickers that you can weed out?
•What and how to pitch if you get 1 minute with Doug.
Tune in and enjoy!
MQL is dead. Long live contacts. In this episode, I interviewed Doug Landis who is a Growth Partner at Emergence Capital. Doug has personally worked with companies like Oracle, Google, Salesforce, and Box over the last 16 years, and invested in some of the biggest and brightest SaaS companies on the planet.
Hear more in this episode:
•Why MQLs are dead?
•Doug shares his perspective on how marketing and sales should be integrated into a lead machine.
•How do you figure out who are the tire kickers that you can weed out?
•What and how to pitch if you get 1 minute with Doug.
Tune in and enjoy!
Creators and Guests
